The basic idea behind the platform was an opportunity for young people are getting the recognition and attention simply for being who they are. And the core mechanics of the platform began Like. Liker just had to like others Liker's, events, music and activities that he likes. Every day Liker, who won recognition of the majority, received special badges and awards, and the most active members of the community - points that can be exchanged for gifts from Pepsi.
